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Press Releases

Outback Steakhouse Pro-Am and Beam Global Spirits & Wine announce continued partnership in 2010

Strategic Partnership Includes the Red Stag by Jim Beam™ Challenge at Tampa’s Champions Tour Event

Tampa, FL –January 26, 2010- Today, the Outback Steakhouse Pro-Am and Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits, announced that they will join together for the second straight year to sponsor the Outback Steakhouse Pro-Am. The partnership allows Beam Global to become a Founding Sponsor as well as the official spirit of the 2010 Outback Steakhouse Pro-Am held April 12-18 at TPC Tampa Bay.

“This partnership proved to be a huge success at the 2009 Outback Steakhouse Pro-Am,” expressed Amy Hawk, tournament director. “We are excited to continue a great relationship with a premiere spirits company like Beam Global, and we’re proud that a company of this magnitude finds value in what we are doing at the Outback Steakhouse Pro-Am and is willing to make the commitment to leverage that value with their customers.”

“We are thrilled to build on last year’s success and continue our partnership with the Outback Steakhouse Pro-Am on this terrific event,” said Bill Newlands, president Beam Global Spirits & Wine U.S. “This year’s tournament is a perfect way for us to further highlight Red Stag by Jim Beam, which is one of our most successful product launches in company history, while supporting our valuable business partner Outback Steakhouse in helping to raise money for local Florida charities.”

As Founding Sponsor, Beam Global has exclusive naming rights to the 16th hole hospitality pavilion that is one of three making up the Green-Hopper Party Pass. This venue will now be known as the Red Stag by Jim Beam™ Stag’s Trail featuring the Red Stag by Jim Beam™ brand. The agreement also includes the title sponsorship of the Pro-Am event on Wednesday and Thursday of tournament week, the Red Stag by Jim Beam™ Challenge.

About Beam Global Spirits & Wine:

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

About the Outback Steakhouse Pro-Am & Tournament Format

The Outback Steakhouse Pro-Am was the first-ever winner of the inaugural Champions Tour President's Award (2006) that is given to the event that best exemplifies the Champions Tour commitment to presenting its product, charity and involvement in the community.

In its first six years, the Outback Steakhouse Pro-Am Foundation, Inc. has raised over $3.4 million through corporate sponsorships and other charitable donations. Since its inception 23 years ago, this tournament has contributed over $8.4 million to Tampa Bay area charities. The 2009 recipients were Child Abuse Council, Diabetic Charitable Services, Everyday Blessings, and Judeo Christian Health Clinic.

The Outback Steakhouse Pro-Am Charity Foundation Inc. is a 501(c)(3) not for profit organization founded in October of 2003.

Nick Price won his first ever Champions Tour event at the 2009 Outback Steakhouse Pro-Am.

The 2010 Outback Steakhouse Pro-Am will be played at TPC Tampa Bay in Lutz, FL, April 12-18 will be broadcast on the Golf Channel (Friday, 4/16) and NBC Sports (Saturday, 4/17 and Sunday, 4/18).